Working in an election is a uniquely high-pressure environment with long days and tight deadlines. With 124 ridings in Ontario, we produce an enormous amount of materials while maintaining a high standard of design to present the party as a credible option.
Some of the Ontario NDP’s goals in Ontario’s most recent 2025 election were to introduce a new party leader to the public and win seats in urban and labour/manufacturing focused ridings. As well, it was important to present a serious vision for the future of the province and differentiate the Ontario NDP from the Ontario Liberals.
Products delivered include a full election platform, regional platforms, web and social media graphics, fundraising collateral, event materials and signage, leaflets/mailers, print and digital advertising, lawn signs, door hangers and candidate headshots.
Ontario NDP Election Platform, 2025
Excerpts from the election platform, cover and interior pages. The platform highlights the beauty of Ontario while presenting the NDP’s vision for the province. Select photos of the party leader are also used throughout.
Local media print ads
A selection of print ads highlighting local candidates and community-specific platform policies in target languages.
Candidate leaflets
Leaflets are a critical format for reaching a large amount of people and can be localized to issues within a candidates riding. These are often mailed out to every household and are for some people the only point of contact with the candidate, making it a critical piece of literature for making a good first impression.
Social media graphics
Selected social media graphic templates for candidates. On the left, graphics with voter information for advance polls and election day. On the right, Twitter/X card graphics which are attached to press releases posted on the NDP website and auto-generate when the link is posted on social media. Quotes are extracted from the press release to generate interest.
Details
Tools used: Adobe Illustrator, InDesign, Photoshop