Fundraising is an important aspect of any election campaign, both before and during the official election period. During Ontario’s 2025 general election a donor appreciation event was put on to thank major donors for their past and current contributions to the movement.
Funds were also raised through a number of direct mail campaigns. Targeted mailing campaigns were sent out to raise funds for both local riding associations and the central campaign.
Products delivered include fundraising event signage and materials, direct mail letters/envelopes/coupons, cards and social graphics.
Major donor event materials
Lobby card and attendee programs. The design is a little more restrained than the usual NDP branding, with a more elegant and refined look.
Donor thank you cards
Thank you cards for donors, made to match the theme of the event materials.
Central campaign fundraising mailer
A fundraising letter sent to past donors to raise funds for the central campaign. To the left is the letter design, and to the right is the envelope and reply back slip. The envelope and reply back slip were done in 1-colour printing to help save on costs.
Local riding associations fundraising mailer
A separate fundraising campaign sent out to local ridings to raise funds for riding associations. The riding associations raise funds separately so the design had to be somewhat different. Letters were customized with local candidates headshots and information.
Details
Tools used: Adobe InDesign, Illustrator