Client: Patient Engagement Program at University Health Network

Role: Design, illustration, art direction

Challenge: The Patient Engagement Program is required to report on annual statistics, presenting an opportunity to increase the profile of the program across UHN. However, UHN is a large organization with many initiatives and reports competing for attention. The activities of the program and the concept of patient engagement are also not well known.

Solution: Create a visually engaging report presented in narrative form to capture attention and increase interest in the program’s work. An imagined patient story was created to form a structure for reporting the statistics. As a result, the report was shared not only with senior management at UHN, but also distributed to the Office of the Minister of Health and Long Term Care, the Toronto Central Local Health Integration Network and Ontario Health.