Client: University Health Network, Patient Education Program
Challenge: The Patient Education Program organizes free presentations about general health topics for patients and the public. The event needed promotional materials in order to gain awareness and encourage attendance.
Solution: A flyer template with Patient Education and UHN branding was created for distribution in print and online. An email campaign was created using Mailchimp, designed to match the flyer. Both pieces were designed with readability and ease of use in mind, as the audience for the presentations tends to be older adults. Promotional efforts have been successful as event attendance is consistently near or at capacity.